SECULUS in China

"Each country, different people, different habits, perspective view of a table, eyes
are not the same. Chinese people new to watch, may be more speculative buying of
emotional behavior. Today, Chinese consumers on the industry began to gain a deeper
knowledge and understanding, they should gradually know what brand to buy the
watches.
For the same Swiss-made watches, Chinese consumers would be more valued brand. Brand
awareness in the different regions have different show, for example in China, some
brands to enter earlier, it is easy to obtain the consumer's approval. The
selection, he may be more because of reputation, in fact, these brands in other
countries may be different. These do not speak aside, this watch is the
competitiveness of high-quality, cost-effective. We will also do some publicity on
SECULUS, but we do not want to put too much energy spent on publicity, the fact that
consumers in additional costs, we are more willing to pursue this part of the effort
spent carefully on the table, high-quality, in time down on the excellence and lower
price. We believe that the pursuit of quality is the core competitiveness."Ernesto
Muller said.